Friday, June 13, 2008

LV包包

Now, what is it with LV bags that every one, and I mean, practically every one, is carrying one? I can't believe it! Years ago it was like if you see some one carries an LV bag, you'll go "woah". But now, LV bags are sprouting like spring bamboo shoots!

Went shopping last Friday night and wherever I turned, even in remotely remote Jurong, I saw an LV bag right in front of me. I have nothing against LV, I myself own a few (genuine ones, mind you). What I cannot fathom is, those LV bags' owners are very very young ladies, I must say. Let me think, I did not have such purchasing power donkey years ago when I was that young (okay, I uncanningly let known my age). However, it seems now that such bags are so affordable, which is not the case. They are still as expensive.

So, my next question: are those fakes or authentic LV bags? Okay, okay, I am not the only one who can afford them. So, the most logical explanation is the young is getting richer each generation and the LV bag is getting less exclusive. Yes? No?

Seriously, there are other huge bombastic brands out there -- Loewe, Christian Dior, Gucci, Hogan, Coach, Hermès, Bottega Veneta, Longchamp, etc, but why only LV stands out to be the status cult? Is it coz of the awareness the brand has created over the centuries? Or the hoo-hah over this brand? Well, Hermès' Birkin bag has equally big hoo-hah and publicity. The Birkin bag is custom-made (you get to choose the bag size, type and colour of the leather skin) and you need to queue for up to a year just to own one, and I think Singapore's store has ceased taking order. But frankly I don't get to see any one carrying it anywhere, not even on Orchard Road.

It has to be the exclusivity which LV has been vehemently adhered to -- quality and no SALES. So, I guess, the more such status stigma is given to the brand, the more people yearn and swoon. You tell people: you must have the money to spend or you can forget about Louis Vuitton. The more you put it on a pedestal, the more we mortals will lay our lives down for it. Okay, I am too exaggerative but that's close.

It is just like when you come to cars, it has to be a Mercedes Benz and nothing else. Forget Lexus or BMW or Audi. Ferrari, Porsche, Lamborghini, Maserati and Aston Martin are for the yuppies (or so I thought), old and young ones, who have tonnes of money and no where to throw. Just ask the guys, if they can't have the racer baby, they will settle for a Benz, if their pockets permit.

So, we ladies will die die want an LV, before we go for the rest. Yes? Should be, coz I am no exception :). Was so exhilarated when I finally get to own one years ago. Now, it's getting quite an eye sore of seeing soooo many LV bags around, especially, those tai tais (I suspect they are Indonesians) who are carrying those BIG and bulky models. I am starting to target my next IT bag (it's "it", not I.T. mind you). Hmmm....should I go for a Bottega Veneta or the Hèrmes Birkin bag.....hmmmh, that CD's latest model looks great to die for as well........

So, if you do have a fabulous IT bag, do flaunt it. I'll give my due admiration, I promise. But do make sure it's a not an imitation, please.

p/s. Just added a Damier canvas Speedy 30 to my collection last night, all the way from Paris :).

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